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This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it’s off page factors I listed out the issues the site faced and what would correct the site’s performance.

Diagnosing SEO Problem

Its important to perform an SEO Audit of a site to determine what needs to change.

  1. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ranking.
  2. On-Page SEO: Rather than using <h1><h2> header tags the site utilized CSS styled <div> tags. These visually looked the same to a visitor but that failed to provide the direction that the header tags would to a search engine bot.
  3. Technical SEO: The site load time was 20 seconds. A single auto starting video on the homepage accounted for 18.5 seconds of this load time. After removing it in a test page the site loaded in 1.5 seconds.  A site needs to load in a 3 second load time, 5 seconds is acceptable but also the limit.
  4. PPC Vs. SEO Landing Page: The site was laid out as a single page web site with nearly 10,000 words…all possible related content was on the single landing page which was likely well suited for PPC but not SEO. Google couldn’t easily return a specific page that had a lot of content on a specific keyword.

Ultimate SEO made suggestions that were ignored largely on the second, third and fourth points, often people stay fixed to their status quo. Ultimate SEO had control over the most important SEO factor which was the site’s backlinks at least and I went to work.

Backlinks And Referring Domains

increasing backlinks

After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected…

organic seo traffic

Increasing Organic SEO Traffic

The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain.

SEO Vs. PPC Traffic

The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period.

The client had used PPC campaigns to promote the sites with their desired keywords and the costs associated with this neared a hundred thousand a month. The new organic SEO traffic is valued by SEMrush.com at nearly $7,000 a month. The beauty of this SEO position swing is that it’s going to be there for months to come under the right care and conditions. Where PPC is a one time boom to traffic.

User behavior is also generally more forgiving than paid traffic. Those who find your site via searching generally provide lower bounce percentages which in turn further improve your search position. So believe me when I say, backlinks make or break your ability to rank any content.  PPC is a great solution for short term needs and gains but the ROI is with SEO.

Ultimate SEO

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